No Contract But Here’s Our FirstDown PlayBook Pledge


By FirstDown PlayBook on Apr 15, 2026
FirstDown PlayBook Program Management System

Here at FirstDown PlayBook, we are enjoying our 16th year of serving football coaches at all levels. There is a lot that has gone into this 16 year run. Today, let’s talk about two big reasons. First, there are no FirstDown PlayBook contracts and secondly, our FirstDown PlayBook pledge to never raise your price.

Obviously, having the best football playbook tool available is the centerpiece of this 16 year run. However; there is more to it than that. One of the things I am referring to is that we do not lock our coaches into multi-year contracts. We don’t feel like we have to like others do.

If you sign up for a one year membership with us, that is exactly what you have. That and the choice of returning for the next year or not. Coaches who have dealt with others know that this is not always the case. We make this pledge to our youth football and flag football coaches too.

The FirstDown PlayBook Team memberships are for either six months or one year. At the end of this period you make the decision to carry it over or not. We ask you as your membership is about to renew and leave that entirely up to you. You are not locked into a three or five year contract. Let’s face it, your budget, your staff and your football team change every year. FirstDown PlayBook gets that.

Regardless of if you have a Single User membership or a Team membership, we simply let you know when you have one month remaining on your subscription. If you have a FirstDown PlayBook membership, you can make that decision to continue or to not renew. Pretty simple huh?

FirstDown PlayBook Has No Contracts & Never Raises Your Price If You Keep Your Membership Active

Here is another thing that you should know and embrace. This goes for Single User memberships and Full Team memberships. FirstDown PlayBook has never and will never raise the price on an existing membership.

Your AD Called About Your PlayBook Pricing…

This “No Contract” and “Never Raise Your Price” policy is just an extension of how we market and sell FirstDown PlayBook. The short story is that we don’t. We don’t sell you. We show you with a free trial. It is a model that has served us (and you) well over the past several years.

Chris Dudley On FirstDown PlayBook