Coach Charlie Coiner, Founder

How does a stellar football-coaching career begin? Certainly, nine years in the NFL and another 20 in the NCAA doesn’t happen by accident. A career like this happens when a coach knows how to develop talent—and knows how to win. In 1983, with no coaching experience, Waynesboro, Virginia native Charlie Coiner had big dreams and made a bold move by approaching a new, now national, coaching figure. His timing was perfect.

Read more about Charlie.

Mike Singletary, Hall of Famer and NFL Coach

Mike knows the difficulties from both sides of the game. Having been named to the Hall of Fame at every level of football, he knows how difficult it can be for players to learn, understand and execute game plans. As a former NFL Coach, Mike has experienced the challenges of breaking through to players so they see, and experience game preparation in new and different ways. Singletary’s vision, defensive drive, and position as the field general were crucial to the 1985 Chicago Bears SuperBowl victory.

Kendall Acho, Chief Operating Officer

Kendall Acho is the Chief Operating Officer for FirstDown PlayBook. Working closely with our Founder, Coach Charlie Coiner, Kendall is responsible for all operations, marketing, and partnerships within FirstDown PlayBook.

Jessica Monteiro, Chief Technology Officer

Jessica Monteiro is the Chief Technology Officer at FirstDown PlayBook. With over 20 years of web development experience and 17 years in the digital advertising space, Jessica oversees all aspects of technology for the company, including product development, infrastructure, and analytics.

Sydney Crafton, Director of Basketball Sales

Sydney Crafton is the Director of Basketball Sales at FastBreak PlayBook. With an extensive basketball career at the DI level as both a player and coach, Sydney is the main point of contact for all basketball coaches looking to use FastBreak PlayBook.