Consistent Transparent PlayBook Pricing

Have you ever wondered if you are paying more than everyone else for a product? Seriously, stop and think about that for a second. Is it possible that you are paying more for the exact same product just because you can or maybe you just don’t know any better? Trust me. It happens a lot. Here at FirstDown PlayBook we see it in the football playbook market, but it’s pretty common place everywhere these days. It’s why we offer transparent playbook pricing.
Don’t believe me? There are commercials on television that point out how you could pay $100 more for the same hotel room if you use the wrong online booking agency. It has always been common knowledge that when you walk onto a car dealership lot that every individual is on their own. The price you pay will often be based on how well you negotiate.
With football playbooks it is a little different. Football has always been a “haves vs the have nots” business. There are high school and college football program budgets that have a lot of money to spend and others who do not. Some football programs spend more on a recruiting meal than others do for their coaches to go on the road recruiting for an entire week.
Everyone knows this and that includes a sales rep that visits your school. This is why the price for a football playbook tool often gets down to how much a school can afford. These are just hypothetical examples, but let’s look at two schools I previously worked for. The playbook price for the University of Tennessee might be $5000 a year while down the road at Austin Peay they might pay $2000 for the exact same product.
Do You Ever Feel Like You Are Paying A Higher Price Just Because You Can Afford To?
Needless to say, it is a slippery slope because eventually Tennessee and LSU might be paying different prices for the same football playbook too. Now consider some of the powerhouse high school football programs in Texas as compared to schools in another state who have minimal money to spend on their football budget.
This is why here at FirstDown PlayBook, we will not go down that road. We have one price for what we call our Full Team membership. That price is $750 per year for unlimited users. Yes, UCLA would pay the same price that any high school program would.

Here are three additional things to know about FirstDown PlayBook:
1. FirstDown PlayBook will never raise your price as long as you have an active account. Never have and never will.
2. A FirstDown PlayBook Full Team membership offers your program unlimited users. Think vertical alignment within your community.
3. When you purchase a FirstDown PlayBook membership you never lose your work even as you change schools or leave us for a period of time.
FirstDown PlayBook has been offering football coaches thousands of editable football plays drawn by NFL coaches now for 16 years. Consistent, transparent playbook pricing is just one of the many reasons why. Click below to take a one week free trial on us!
