FirstDown PlayBook, a subsidiary of PlayBook Tech, is a comprehensive digital platform that provides modern coaching tools and resources for both tackle and flag football. With over 35,000 unique, editable plays, we empower coaches at every level, including youth, high school, and flag football coaches. Our mission is to simplify game preparation and elevate performance through innovative, virtual playbook solutions and player development tools. By combining technology with expert-driven content, FirstDown PlayBook helps coaches save time, develop players, teach smarter, and win more.

PlayBook Tech Leadership Team

Coach Charlie Coiner, Founder

How does a stellar football-coaching career begin? Certainly, nine years in the NFL and another 20 in the NCAA doesn’t happen by accident. A career like this happens when a coach knows how to develop talent—and knows how to win. In 1983, with no coaching experience, Waynesboro, Virginia native Charlie Coiner had big dreams and made a bold move by approaching a new, now national, coaching figure. His timing was perfect.

Mike Singletary, Hall of Famer and NFL Coach

Mike knows the difficulties from both sides of the game. Having been named to the Hall of Fame at every level of football, he knows how difficult it can be for players to learn, understand and execute game plans. As a former NFL Coach, Mike has experienced the challenges of breaking through to players so they see, and experience game preparation in new and different ways. Singletary’s vision, defensive drive, and position as the field general were crucial to the 1985 Chicago Bears SuperBowl victory.